Here are some strategies that Masoor dal businesses can use to effectively market their products to health-conscious consumers: 1. Highlight Nutritional Benefits: Emphasize the high protein, fiber, and mineral content of Masoor dal, and how it can help support heart health, digestion, and weight management. 2. Use Health-Related Keywords: Incorporate relevant keywords like "plant-based," "vegan," "gluten-free," and "high-fiber" in marketing materials to attract health-conscious consumers. 3. Showcase Certifications: Display certifications like "Organic," "Non-GMO," and "Vegan" to reassure consumers about the quality and safety of the product. 4. Social Media Campaigns: Leverage social media platforms like Instagram, Facebook, and Twitter to share engaging content, recipes, and health benefits of Masoor dal. 5. Influencer Partnerships: Collaborate with health and wellness influencers, bloggers, and nutritionists to ...